Throughout Rotary Year 2020-2021, Pilipinas Rotaract MDIO intensified efforts to make Rotaract clubs and districts across the Philippines understand the various Rotary guidelines on branding, including use of logos and visual identities. Pilipinas Rotaract MDIO conducted district-based and nationwide branding and public image training where the MDIO emphasized the impact of consistent and effective branding in building public awareness of Rotaract as well as attracting members and partners.
Pilipinas Rotaract MDIO also activated a Pilipinas Rotaract Public Image Council composed of district Rotaract public image officers and implemented a brand guidelines observance monitoring program. Pilipinas Rotaract MDIO also encouraged Rotaract clubs to promote the People of Action Campaign by creating ads featured in the MDIO Instagram.
Aiming to share these successes on increasing Filipino Rotaractors appreciation of effective branding and public image, Pilipinas Rotaract MDIO Officers JN. Vianney Dagandan (MDIO Branding and Public Image Associate) and Shevee Resolado (MDIO Learning and Development Associate) hosted a breakout session on Understanding Public Image and Showcasing Branding Best Practices during the 2021 Virtual Rotaract Preconvention participated by Rotaractors, Rotarians and other Rotary youth program participants worldwide.
The session was aired last June 11, 2021 and served as re-orientation to participants on the Rotary Voice and Visual Identity Guidelines. The session also shared actual examples of how Rotaract clubs and districts can educate their members and apply the guidelines in their communication materials using the experience of Pilipinas Rotaract MDIO.
“Promoting consistent and effective branding and public image has always been my advocacy. Aside from ensuring observance of the brand guidelines, Rotaractors are the personification of the Rotaract brand. Hence, it is important that the public perceives Rotaract as a welcoming youth organization that we wanted it to be and that our messaging is consistent across clubs, districts, and even MDIOs,” shared JN. Vianney Dagandan.
“Some clubs have difficulty letting go of the old logo they are used to despite updates on the guidelines. While it may seem to be a simple concern, it may cause the public to have confusion over the Rotary or Rotaract brand. Thus, we in our MDIO, worked very hard to simplify the guidelines and communicated these repeatedly across the organization. Eventually, Rotaractors became very mindful of the guidelines and even served as mentors to others, especially the new clubs,” JN. added.
Shevee emphasized that good branding and public image actually has good returns. “Branding and public image establishes the reputation of the organization and if people see us as reputable, they will be motivated to join us or even partner with us. Hence, all members across the world should be communicating consistently as we only have one Rotary or Rotaract brand,” expressed Shevee.
Watch the replay of the breakout session below:
